Social media marketing is spreading like wildfire and any company that wants to survive and flourish in the new millennium has to get on the bandwagon. The best way to harness the growing power of social media is by hiring a competent social media marketing agency that can do all the work for you and design a great campaign for your brand. I have been in this field for a few years now and have seen many business owners unsatisfied with their social media marketing agency because they are not sure of what they are doing. I feel this disconnect can be removed if the business leaders are given a basic idea of the tools used by social media and how they benefit from them. This will calm their nerves and help them trust the agency. In this series of articles, I shall try to explain the most important such tools in such a way that everyone is able to understand them.
There are literally hundreds of tools that can be used in social media. Here we’ll talk about the five most important ones.
1. Social bookmarking – This is a tool wherein a user can add, delete, edit, share and comment on their favourite websites. It gives them an outlet to share everything with friends and is one of the most engaging tools as people tend to spend a huge amount of time using this.
2. F-commerce – The ‘F’ here stands for Facebook and marketing through and advertising on Facebook are becoming huge deals. The best part about using Facebook as a marketing platform is that it costs almost nothing and your social media marketing agency will be able to do it quite easily. It is also a great way to directly stay in touch with your customers and is especially beneficial for new and upcoming businesses who cannot spend much on print and television media.
For the next time
Listed above are two of the most social media marketing services that I have personally used. As promised, in the next part of this series, I’ll be taking you through the three remaining tools that your social media marketing agency can use.